A COLLINGWOOD-based social enterprise has launched a campaign to thank three million Australians for their help in providing safe drinking water to developing nations.
Four years after its launch, Thankyou Water is celebrating selling three million bottles of water - the profits from which have contributed to 58 projects in Cambodia, Kenya, Myanmar and Sri Lanka - by running the three-week Thankyou Campaign.
The organisation, which was founded by a group of RMIT students in 2008, is using Facebook and YouTube to roll out the campaign, which aims to thank those who have bought the water.
Managing director Daniel Flynn, 24, said the group wanted to do something different to acknowledge people who had switched to its brand and raise awareness of the initiative.
He said the response had been "remarkable", with more than 1.2 million "thank-yous" counted in the first week and a half.
Thankyou Water has also launched its first national television advert on Channel Nine and Foxtel as part of the drive, using more than $110,000 dollars worth of free time and resources that have been donated to the cause.
To take part in the campaign, visit thankyouwater.org.